Pinkaloo revealed this week it has raised $1.25 million in funding for its white label giving platform. Newly-minted Squadra led the round, marking the Baltimore-based venture capital fund’s second-ever investment.
Existing investors and new angel investors also contributed to the round, which brings Pinkaloo’s total funding to $1.8 million when combined with last year’s $550k seed round. The company will use today’s investment to support ongoing pilots with current bank partners, continue product investment, and grow its ADP Marketplace channel partnership to support the workplace version of its giving solution.
Pinkaloo’s Modern Giving solution, which CEO Gideon Taub showcased in a demo that won Best of Show at FinovateFall earlier this year, is a white-label solution that helps banks and credit unions facilitate charitable giving options for their accountholders. Through Modern Giving, users can round up their card purchases to the nearest dollar and donate their spare change, convert rewards points into charitable dollars, and invite friends and family to chip in to crowdfunding campaigns.
“This funding, along with the tractions that we are seeing with banks and the recognition from our Finovate Best of Show Award demonstrate that our product is helping companies drive their business forward,” said Taub. “We’re excited to be able to continue on our mission of helping clients build deeper relationships with their customers, employees, and communities.”
Pinkaloo’s platform echoes a larger philanthropic trend, spawned by end users’ increased interest in charitable giving. Recently, fintechs such as Meniga, Revolut, and Betterment have all launched programs to facilitate donations to humanitarian causes. As a standalone donation facilitation platform, Pinkaloo can help traditional financial institutions compete with fintechs on this level.
Founded in 2017, Pinkaloo has facilitated hundreds of thousands of dollars in charitable giving for the end users of its dozens of clients.