Lavu Inc., a point-of-sale and payments technology firm for bars and restaurants, has acquired MenuDrive, a branded mobile ordering platform for restaurants, according to a company pres release.
The Lavu acquisition of MenuDrive will help restaurant owners maintain control of their own mobile ordering and delivery service instead of relying on third-party services that require restaurant chains to give up a percentage of their food and beverage income, according to company officials.
“Lavu and MenuDrive share a single vision and goal which is to provide restaurant owners the online ordering technology they need to thrive,” Saleem Khatri, chief executive of Lavu, said in the release. “Together the strength of our combined companies will enable our customers to achieve even higher profit margins and increased levels of customer satisfaction.”
The merger will provide restaurants with advanced analytics, customized loyalty programs and the ability to offer branded online ordering, according to the company. As part of the analytics capability, restaurants will get detailed customer history, sales trends, product reports and other data.
Terms of the agreement were not disclosed.