Japanese payment app PayPay targets rural areas where cash is king

https://bankinnovation.net/2019/05/japanese-payment-app-paypay-targets-rural-areas-where-cash-is-king/
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Japanese mobile payment app PayPay is embedding itself in rural areas to gain market share in a country where cash is still dominant. Indeed, cashless payments reportedly account for just 20% of transactions, compared to 50% in the U.S.  Despite some well-heeled competitors, Japan is a largely untapped market for mobile payment providers. PayPay’s chief …Read More

https://bankinnovation.net/2019/05/japanese-payment-app-paypay-targets-rural-areas-where-cash-is-king/