Cyber Monday results shows mobile driving ecommerce train

Holiday shopping on Cyber Monday shattered existing records, with consumers spending $9.4 billion yesterday, a 19.7% increase from year-ago figures, when sales reached $7.9 billion, according to Adobe Analytics. 

Mobile transactions reached $3.1 billion on Cyber Monday, representing the highest year-over-year growth ever recorded for this date. 

“Cyber Monday sales surged late last night as consumers established new records both in overall purchases and purchases made via smartphones,” Taylor Schrieiner, principal analyst and head of Adobe Digital Insights, said in a company release. “The coming days will reveal if retailers will extend their holiday sales more than years past due to the shortest possible remaining shopping season till Christmas.”

Schreiner said companies offering one day shipping or buy online pay in-store (BOPIS) will be well positioned to help consumers complete their purchases during the last few weeks of the holiday season. 

Salesforce on Tuesday reported a record $31 billion in U.S. Cyber Week digital commerce revenue, citing advances by retailers in utilizing artificial intelligence, mobile and social networking. 

Salesforce reported that 73% of global digital traffic came from mobile, compared with 66% a year ago.

Amazon announced that Cyber Monday was the single biggest sales day in the company’s history. The ecommerce giant reported that customers bought hundreds of millions of products between Thanksgiving and Cyber Monday and bought millions more Amazon devices than at the same time last year.

“We’re focused on making this holiday season more convenient than ever for customers, especially given how short this holiday shopping season will be,” Jeff Wilke, CEO Worldwide Consumer at Amazon, said in a company release. “We are thrilled that customers continue to come to Amazon in record numbers to discover what they need and want for the holidays.”

The company said that Cyber Monday was the single biggest day for Amazon Fashion, the company sold more than four million beauty products and that independent third-party sellers sold more items on Cyber Monday than any other period in the history of the company. 

Amazon customers also bought more toys on Black Friday and Cyber Monday than ever before. 

Shopify merchants sold more than $2.9 billion worldwide between Black Friday and Cyber Monday, according to a spokesperson, up from about $1.8 billion a year ago. Data showed that 69% of the Shopify traffic was done on mobile or tablet, while just 31% of transactions were via desktop computers. Shopify figures are base on sales from more than a million businesses in 175 countries worldwide.

Cover image: iStock