Banks are underusing gamification, Javelin Strategy says

https://bankinnovation.net/allposts/biz-lines/retail/banks-are-underusing-gamification-javelin-strategy-says/
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As banks seek to build relationships with customers, they’re not fully exploiting the potential of gaming as a strategy for loyalty and retention, suggest analysts at Javelin Strategy & Research. In a study released in December, Javelin argues that gamification is tool to help customers understand the longer-term evolution of their personal finance situations. It’s …Read More

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https://bankinnovation.net/allposts/biz-lines/retail/banks-are-underusing-gamification-javelin-strategy-says/